How the Pipeline Works
Generation
Prompts are run through fal.ai's FLUX Pro 1.1 Ultra — current state of the art for photo-realistic text-to-image. Every image starts from a curated prompt library tuned for pet breeds, settings, and moods.
Metadata
Google Gemini analyzes each generated image and produces a title, description, and tag set — so the catalog is searchable the moment assets land. Every field is visible on the asset detail page.
Moderation + Approval
Every generation routes to our moderation queue. Humans review quality, label accuracy, and policy compliance before the asset is approved and visible to buyers. No auto-publish.
Why AI Beats Traditional Pet Stock
No model-release risk
Traditional stock agencies routinely pull images when a real pet's owner (or a human in the background) raises a right-of-publicity claim. Our images don't depict real subjects, so the claim surface is structurally smaller.
Indemnification included
Every download comes with indemnification coverage — if a third party brings a claim, we defend and cover costs up to the coverage cap. Matches or exceeds what major agencies (Shutterstock, Adobe Stock, Getty) provide on their commercial licenses.
Transparent provenance
Every asset page shows the generation model, the metadata pipeline, and the moderation status. No "was-this-photoshopped" ambiguity — we tell you exactly how each image was made.
Fresh inventory, weekly
New prompts are generated and reviewed on a rolling basis. No stale 2018 golden retriever photos — every month the catalog grows with pet types, settings, and moods buyers actually search for.
Commercial Licensing — At a Glance
Every download includes a commercial license. Pick the scope that matches your use.
Standard
Web, social media, presentations.
- 500K impressions
- Indemnification included
Extended
Merchandise, print, physical products, resale.
- Unlimited impressions
- Physical products OK
- Indemnification included
Editorial
News, blogs, educational content.
- Editorial use only
- Indemnification included
Frequently Asked Questions
What model generates the images?
We use fal.ai's FLUX Pro 1.1 Ultra, a state-of-the-art text-to-image model. Every asset is generated fresh and reviewed before it hits the catalog.
Are the assets labeled as AI?
Yes. Every asset card, search result, and detail page carries an 'AI' badge. The detail page includes a 'How this was generated' block with the full pipeline (model, metadata source, moderation).
What are the commercial license terms?
Every download comes with a Standard license by default (web, social media, presentations). Extended licenses (merchandise, print, resale) and Editorial licenses (news, blogs) are available per-asset or via subscription. See our pricing page for details.
What does indemnification cover?
We provide indemnification coverage on every download — if a third party makes a copyright, trademark, or right-of-publicity claim against content you downloaded from us, we'll defend and indemnify up to the coverage cap. Because every image is AI-generated with no real subjects, this risk is structurally lower than with traditional stock.
How is metadata generated?
Titles, descriptions, and tags are generated via Google Gemini based on each image. Every generated asset goes through a moderation queue before approval — humans in the loop, not auto-publish.
Can I use these images for products I'll sell?
With an Extended license, yes — merchandise, physical products, and resale are all covered. Standard-license downloads are for web, social, and presentations only.